Hammersmith & Fulham Council have come up with a novel way of angering their tenants.
Faced with a substantial rent arrears problem, with a reported 46% of tenants in arrears (what with the bedroom tax, the end of council tax benefit and all), H&F decided to send out a Christmas card to tenants.
However, H&F managed to make it worse. It didn’t just send the card to people who were actually in arrears. It sent it out willy-nilly. Thus, entirely predictably, causing a high degree of outrage from tenants who had never been in arrears, and who weren’t planning on blowing the rent money on that extra case of Baileys and a mountain of pigs in blankets.
Top work, H&F and Councillor Johnson, cabinet member for housing. Councillor Johnson seemed surprised that the ‘hard hitting’ card might be thought insulting. Such a remarkable lack of imagination is worrying in a consultant.
Also noted is H&F’s ‘policy’ of ‘beginning eviction proceedings’ on £250 arrears. Happy new year.
[Derwent Living in Derby took a similar approach, though at least without accusing their tenants of over-indulging. ]